I'd never heard of Boston Pizza before our trip to Niagara Falls. Turns out the company has locations in Canada and many US states, just not in the Carolinas. Who knew?
When the Boston Pizza commercial appeared on screen to help fill the gap between hockey periods, the company heralded its latest addition to its menu: All Meat Wings!
Uh, um, huh, wha?
Apparently the oft-used phrase Boneless Buffalo Wings didn't satisfy the Boston Pizza marketing department. That, or the name is trademarked by some other restaurant. Maybe Chili's Southwest Grill? They have boneless Buffalo wings. I should know, I've eaten my share of them. They serve well when you're craving the spicy goodness of chicken wings but can't afford to have your fingers tinged red up to the second knuckle and your face smeared with bleu cheese dressing.
But, the benefits of not slopping yourself full of Buffalo sauce up to your earlobes aside, the brazen claim of that Boston Pizza commercial was the feather that broke this chicken's back. I don't care how convenient they are or what you call them, they aren't wings.
Wings have bones and shreds of meat so small any rational human being wouldn't waste time attempting to extricate them. The joy of wing eating doesn't come from sustenance. People don't finish a dozen wings and push back from the table, satiated, unbuttoning their pants to relieve the strain of a bulging belly, and announce loudly to world they are full. They push back, greasy and stained, sweat beading on their foreheads from the heat, bits of chicken dangling from their teeth like Quint from the jaws of Bruce the shark, wondering how many more dozens they can eat before their tastebuds are permanently damaged.
Chicken nuggets are not manly. Chicken nuggets require little effort, no tearing meat off bones that stack high like morbid structures in ancient catacombs beneath Paris. Chicken nuggets satisfy no deep-rooted, caveman-like desire to hunt and gather. Chicken nuggets are pacifiers for children too fussy to eat real food.
So, do me a favor Boston Pizza, Chili's, and yes, even you Buffalo Wild Wings -- hold your hype and modify your menus. Those breaded shams you're shilling may taste good in the spicy sauce, but that doesn't make them wings.
© 2012 Mark Feggeler